#SEO
𝔹𝕠𝕟 𝕕𝕚𝕒! Buenos días! Good Morning #Bondia #buenosdías #bosdías #Egunon #bonjour #GoodMorning #buongiorno #Girona #PlatjadAro #Perpignan #dimarts #seo #Google #press #fotoperiodisme #cafe
There's been so much info around G and Bing's AI results but not so much on what Brave (the search engines) is doing. and they're doing a pretty good job! Including citing the sources, showing the URLs and the logos, etc.
#SEO #AI #GenerativeAI#Brave
Why do we need yet another robots.txt tester?
Because the testers out there are toy tools. They test 1 URL & one user-agent only. You need a bulk tester.
e.g:
32 URLs x 5 User-agents = 160 tests.
Not fun.
You can do this with one line of code.
My 2nd notebook that does this (checks if you have disallowed URLs in your XML sitemap) was just added to the JupyterNaas repo, and you can use it right away:
Some time ago, I created a #linkbuilding database. After redoing it 3 times to make improvements, I think it is shareable now.
In short, it has a form to add websites and another form to add the links I get for my clients. With SQL commands, I have the software create the spreadsheets that keep everything organized.
The main advantage is that I don't repeat myself. Every datum is entered just once.
Would you be interested in a more information?
✨ Mini Guía Google Calendar para novatos + Infografía
🧑 por @richartasanchez
#SEO #SocialMedia https://socialbytes.es/mini-guia-google-calendar-para-novatos/
I need #AdobeFirefly but for #SEO 🙂
Top posts for #SEO from yesterday:
# 1: from @aral
https://mastodon.ar.al/@aral/110439954048837994
# 2: https://swiss.social/@samsteiner/110440482671116966
# 3: https://norden.social/@benny/110440170305963595
# 4: https://mastodon.social/@nikkihalliwell/110440150837059648
I wouldn’t call a 2010 Mazda 3 a luxury car but hey…. Looks good. The initial request to Chat GPT: please help me write a prompt for an image showing a seo expert writing his newsletter on the right seat of a car, on his way to a relaxing weekend. Result without the prompt:
@Dariusz_w Is Bard now accessing the URL or just building on the words in the url itself?
✏ Mini Guía Google Calendar para novatos + Infografía #SEO #SocialMedia por @richartasanchez
➡ https://bloguers.net/SEO-Social_Media/mini-guia-google-calendar-para-novatos-infografia/
𝔹𝕠𝕟 𝕕𝕚𝕒! Buenos días! Good Morning #Bondia #buenosdías #bosdías #Egunon #bonjour #GoodMorning #buongiorno #Girona #PlatjadAro #Perpignan #dilluns #seo #Google #press #fotoperiodisme #cafe
𝔹𝕠𝕟 𝕕𝕚𝕒! Buenos días! Good Morning #Bondia #buenosdías #bosdías #Egunon #bonjour #GoodMorning #buongiorno #Girona #PlatjadAro #Perpignan #dilluns #seo #Google #press #fotoperiodisme #cafe
#Tutorial - How High Authority #Backlinks Improve Your #SEO
https://seolads.com/how-high-authority-backlinks-improve-your-seo/
Two types of accounts that are messing up your head👇
-one who makes things look easier all the time (because they have a secret sauce)
-others who make things look complicated & they want you to buy their service/product/service
Good article on the future of SEO (in an AI world):
💥 SEO Checklist Bingo by SEMRush
#seo #search #content #marketing #digitalmarketing #tech #technology #searchengineoptimization
My dream news reader app would have a (probably AI based) filter that automatically hides all news that have a blatantly “click me” SEO optimised subject like those “these three tips will <insert something I might want>” or “<something i want> has these two dangers” or … - should be easy to train an AI for that, and I NEVER click on one of these, I just want that cheap click bait out of my life. #news #clickbait #seo
✏ 7 aspectos clave del SEO que debes conocer #SEO #SocialMedia
➡ https://bloguers.net/SEO-Social_Media/aspectos-clave-del-seo-que-debes-conocer/
𝔹𝕠𝕟 𝕕𝕚𝕒! Buenos días! Good Morning #Bondia #buenosdías #bosdías #Egunon #bonjour #GoodMorning #buongiorno #Girona #PlatjadAro #Perpignan #diumenge #seo #Google #press #fotoperiodisme #cafe
✨ La obsesión del me gusta, a la busca de interacciones + Infografía
🧑 por @richartasanchez
#SEO #SocialMedia https://socialbytes.es/la-obsesion-del-me-gusta/
Putting together a small study on rank differences between the regular Google search results and the new #AI #SGE snippet.
Here’s a surprising finding - the average page rank of links featured by AI is… 8.2
Most of those links appear at the bottom of the initial SERP and 40% of them aren’t even in the top 50 SERP results!
The #SEO of #ScienceDirect is so annoying.
I search any term, e.g. Mass Spectrometry. (one of) The top hit is 'Mass Spectrometry - an overview' provided by them.
It seems to be a decent review. However, it is just a compile of lots of papers with this keyword. Many of them are irrelevant, and others are not reviews I need.
SEO, основанное на продукте: что это такое и как его освоить
Хотите знать теорию поисковой оптимизации (SEO)? Секрет дешевого вечнозеленого трафика, который может спровоцировать массовый рост? Многие
https://helpwebseo.site/seo-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%b0%d0%bd%d0%bd%d0%be%d0%b5-%d0%bd%d0%b0-%d0%bf%d1%80%d0%be%d0%b4%d1%83%d0%ba%d1%82%d0%b5-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5/
#SEO #Productled #SEO # #
h/t Lily Ray for the screenshot - So as we all suggest to clients that a brand-first #SEO strategy might be one important area of emphasis for succeeding with #SGE, this kind of result emerges for a branded, navigational query. WTH?
What % of people type exact match "REI" to get the info about the the company?
#generativesearch #generativeai #ecommerce #seo #organicseo #seotips
✏ El backstage de Socialbytes, Andrea Antelo #SEO #SocialMedia por @richartasanchez
➡ https://bloguers.net/SEO-Social_Media/el-backstage-de-socialbytes-andrea-antelo/
@admin I think it does in a good way.
Something I didn’t make explicit because I was trying to get this out quickly is that the pages linked in these AI summaries are often NOT the top ranking results.
I’ve noticed plenty of examples where the main source for AI was a link from the second page of results!
So this means less dominance by the same big companies with huge #SEO teams and more of a fair shot for all the little guys
https://moz.com/blog/low-hanging-fruit-seo-strategy-whiteboard-friday
Worth a watch @aleyda knows her SEO. This is a great video to watch! #seo
Top posts for #SEO from yesterday:
# 1: from @sanderheilbron
https://webperf.social/@sanderheilbron/110431234728695457
# 2: https://seocommunity.social/@simoncox/110428773071804334
# 3: https://seocommunity.social/@danielle_r/110431532088702271
# 4: https://webperf.social/@sanderheilbron/110431239702919534
If Google could maybe reboot the Search Console server? 😀
(or reboot if this post gets 3 boosts, @johnmu 😂?)
Kunden die keine Ahnung von SEO haben oft...
#SEO #search #searchengine #SearchEngineOptimization #google
Tech SEO Tips discusses Video Schema, plus SEO strategies from @aleyda on SGE, @LilyRay and @cyrusshepard both talk about SGE plagiarising content without citing sources, SEOs Concerns about Google’s AI by Danielle Rohe, Prep for SGE and AI by David Snyder & much more, including Moz's whiteboard Friday.
See the newsletter here: https://us20.campaign-archive.com/?u=11f6172b63b3321ea5868af2b&id=3c663d461b.
Subscribe for future editions: http://eepurl.com/hMUKuf
How to Write SEO Friendly Alt Text for Your Images
“In this article, we’re going to focus on one small step for you, but a giant leap for your SEO: alt text. The potential benefit is huge: your photos will stand a greater chance of appearing in image search results, which means more traffic to your site and a nice SEO boost.”
https://www.wix.com/blog/photography/write-seo-friendly-alt-text-for-images
Welcome to Wix. Leave your humanity at the door.
𝔹𝕠𝕟 𝕕𝕚𝕒! Buenos días! Good Morning #Bondia #buenosdías #bosdías #Egunon #bonjour #GoodMorning #buongiorno #Girona #PlatjadAro #Perpignan #dissabte #seo #Google #press #fotoperiodisme #cafe
Another example how optimized Page Experiences can surface more demand. Impact: Improved discoverability, more impressions, 1.9x CTR, more traffic. #seo #googlesearchconsoleinsights #digitalmarketing #googlesearch
💡 Le sessioni di ricerca generate dai #LLM diventano contenuti utili che si possono condividere, votare ed estendere.
🦾 La mia ricerca, infatti, è un contenuto che riassume i concetti principali dell'evento, ne approfondisce alcuni aspetti e raccoglie i video principali.
🔗 La ricerca: https://www.perplexity.ai/search/b92ceb67-f191-4e80-9bdc-b51ef8f2c0ce
I suppose I should boost my favourite #Quora #Post here since I am talking about Flat Earth... ( At stupid in the morning when nobody is on #Mastodon because I am crap at #SEO but great at #Abusing #Hashtags )
https://www.quora.com/How-do-I-prove-the-flat-earth-theory/answer/Michael-Lawrie
#FlatEarth #GOP #Republicans #GopShite #Nutjobs #ConspiracyTheories #Secret #Communist #Democrats #GlobeHeads #Satanic #Paedophiles #TheYoungTurks #AnaKasparian #Brainwash #Writing #Science
SGE and Non-Deterministic Results
One thing I'm interested in learning is whether the content in the Google's new SGE changes by individual or over time.
Generative AI is non-deterministic (you get something different each time) but Google could be cacheing content for queries.
Or they could have a TTL of sorts so in another day it would be different.
And if the content is different it seems like the links might also be different. A tracking nightmare!
1/2
Looking at other people’s initial impressions of Google’s new AI search beta, and I feel like a lot of the discourse is kind of missing the point?
Yes, all the usual questions about #AI and #LLMs are still important. But what makes Google’s experiment in particular interesting is that it’s NOT a chatbot.
It’s a different UX for generative AI. And its an experience that is grounded in search versus Bing which felt like it was just a search-tinted coat of paint on top of ChatGPT
Google SGE First Thoughts
My hot take after using Google's SGE is that it is a hammer looking for a nail.
Specific hot takes:
I'm struck by the fact that the SGE treats most queries like instant answers. And that's not what I want when searching.
The amount of information in the SGE is often overwhelming and will likely cause paralysis.
It frequently gets the intent wrong for queries.
The SGE fires on terms it shouldn't.
Bing seems to have a new feature on their video SERPs: upon hovering over one result, it offers a link ("More like this") to a specialized result page.
If it is a video from a YouTube channel, it also offers a link to a page, where more videos from that channel are displayed.
On this new page more videos from said channel are shown plus some basic key facts and a button to "Sign in to Follow".
Many thought Google's SGE wouldn't cover YMYL content, including health/medical. I'm seeing SGE cover health and medical topics like this one (strep throat). I'll test more, but interesting to see that. YMYL content isn't entirely out of the picture like we thought it could be. :)
Can someone who already has access to SGE check if there's correlation between SERP position and appearing in Generated answer as a source?
#SEO
Should small business owners like me who do everything to make their presence known in the World Wide Web be alarmed? I need to know.
"The end design goal seems to be "no one will ever click on an external search link ever again," and that would force a lot of sites to shut down."
I got early access to Google's new #AI powered search experience, and I wrote about my first impressions here: https://kalynamarketing.com/blog/google-sge-review
Main thoughts:
I'm impressed. Google created a refreshing implementation of generative AI to search.
SGE never made me feel like it was trying to be more than a search engine, or force a clunky chatbot dynamic on me.
I don't know how practical it will be, but I am pleasantly surprised so far
I am currently working on a successor to my SEO Shortcuts Chrome extension called "Commands”. This extension is primarily intended for SEO and Web Perf specialists.
In addition to shortcuts to many external services, the focus is now on commands that provide lots of relevant insights about a page and whose results are displayed in the browser's console.
Herewith some examples of seo, lcp, js and css commands. #seo #webperf
Quick reminder how much SERP rankings change on a daily basis. This case is a B2B site so drops at weekends make sense as the intent for certain keywords changes and spikes as unexpected events, global and local, cause keywords and topics to become popular for short amounts of time as Google tests out what it needs to promote up the rankings (*my assumption). Nothing sits still for long in #seo
#Business #Introductions
Understanding news topic authority · How Google’s new system surfaces expert news in search results https://ilo.im/1345ee
_____
#GoogleSearch #GoogleNews #NewsTopicAuthority #SEO #SearchEngine #Publishing #Website #Content #News
Rely on video search traffic? Heads-up. I shared an example of a drop on Twitter, which Barry included in his post (it's also below). I also heard back from John Mueller this morning that it wasn't just a reporting issue. It apparently was an actual rankings issue -> Google Search Bug Resulted In Less Traffic To Video Content Between May 4-17 via @rustybrick
Maybe I'm mean but... there is a certain satisfaction when a client dispenses with your #SEO services because "The developers say they've got it from here..."
And, a few months later you check back and find... they've blocked half the site from crawling with an erroneous robots.txt line. 😂
#Business #Relaunches
Learning SEO · A roadmap to learn Search Engine Optimization with reliable resources https://ilo.im/13420v
_____
#Guide #SearchEngineOptimization #SEO #TechnicalSEO #SeoStrategy #SeoMetrics #Website #Blog #Content #ContentOptimization #LinkBuilding #KeywordResearch
@merlinox @danielle_r @johnmu
Search Generative Experience
AI driven results.
Have you seen what awaits us?
Save the SERPs on the Web Archive so you can come back later and see how awesome it all was. #seo
Google should introduce a paid subscription so you can pay to see ads without being distracted by the occasional bits of organic search results.
Google plans:
Basic - $14.95/month - 50% of ads available in SERPs
Pro - $49.95/month - 75% of ads available in SERPs
Enterprise - Contact us ☎️
Focus on News SEO? A big heads-up -> Google launches new topic authority system to better surface news content via @rustybrick
"Google now understands if a specific publication is especially relevant to topics or locations. Also re: reputation, Google can also look at the history of high-quality reporting, the recommendations from expert sources & more to see the reputation of the publication."
Neeva RIP
"... it is one thing to build a search engine, and an entirely different thing to convince regular users of the need to switch to a better choice. Contrary to popular belief, convincing users to pay for a better experience was actually a less difficult problem compared to getting them to try a new search engine in the first place."
Yeah, marketing isn't so easy is it?
I ran into an article about the "last-modification" date HTTP header, which claimed it would be bad for your SEO to have it set incorrectly (specifically, always set to "now') by plugin.
This is not the case, it's not bad for SEO. Yes, it's good to use last-modification date headers appropriately, as this helps with crawling efficiently, but it won't negatively affect your site's overall SEO if used wrongly. Your site won't rank lower. #seo
Anyone considered that #Facebook taking the name #Barcelona may just be the most dirty #SEO #GrowthHacking trick?
(Unless it is just a codename, and their product will have a different name)
Like Jeff's #Amazon did before. Taking away oxygen from the rainforest in times that it was still often in the news, because we cared about its health. Now a corporation is more popular online than the rainforest once named "the lungs of the earth".
SEO and Generative AI Roundtable Discussion
I had the pleasure of sitting down with Jon Cooper, @cyrusshepard and Marie Haynes to discuss the changing SEO landscape with the advent of Generative AI content and search results.
Lots of interesting topics and points of view. If it's one thing about search, it's never boring.
https://jonrcooper.com/blog/seo-generative-ai-roundtable-discussion/
Google started to show the hoster our projects are on, as our main brand. That's kinda meh. Anything I can do about it? Yes we are ON netlify but we ARE NOT netlify. #SEO
Watching Ted Lasso last night my wife noted that Anthony Head was walking a little awkwardly – naturally I spun up Google and checked.
And the result I got was astonishingly bad - how is this site meeting EEAT? Even GPT0.1 Alpha must have been better!
https://vandebharat.com/world/is-anthony-head-sick/
Also, I think Anthony Head was just acting extremely well, as usual.
Rich Results test suddenly failing? URL Inspector live test getting 403s? Could be your firewall, these tools have changed user-agent, so whilst they come from googlebot IP addresses, they don't have googlebot User-agents, so you might like to add 'em to the allowed list.
(also remember to update your rules if you're dynamic rendering)
https://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers
#seo
@ilovechoclates_ @simoncox Every now and then, a site doing stupid short-cuts like this will end up getting #seo traffic from search. Most won't. It's a gamble, like you could gamble when stealing a neighbor's fruits at night and selling them. There's no long-term path though: at most you can make more junk sites. And, when it goes bad, nobody will sympathise with you. IMO it's better business sense to build a long-term presence.
(compatible; Google-InspectionTool/1.0;)
Am I losing my mind or is this new? Hasn't GSC inspection always used the standard gbot ua? We're getting tons of errors this morning because this UA wasn't flagged as a gbot. cc @johnmu @rustybrick #seo
"Moreover, researchers have also discovered that it’s probably mathematically impossible to secure the training data for a large language model like #GPT-4 or #PaLM 2. This was outlined in a research paper that Google themselves tried to censor, an act that eventually led the Google-employed author, El Mahdi El Mhamdi, to leave the company. The paper has now been updated to say what the authors wanted it to say all along, and it’s a doozy."
(3/3)
"...is a glorious reinvention of black-hat #SEO #spam and #KeywordStuffing"
"...#Google is rushing ahead to “catch up” on #AI 👉without paying any attention to the security👈 or integrity of its products,..."
"...today...there is now much more money in manipulating search engines than ever before, which makes the 👉vulnerability of large language models a lethal issue👈 for search, research, or information management at scale."
A good take on the potential impact of Google’s generative search on publishers if what they have now in their “Labs” makes it into their primary search product.
https://www.bigtechnology.com/p/google-generative-search-and-the
Google Reiterates: Google Analytics 4 Deadline Is Not Changing
From @rustybrick
https://www.seroundtable.com/google-analytics-4-deadline-is-not-changing-35371.html
Top posts for #SEO from yesterday:
# 1: from @tammy
https://webperf.social/@tammy/110346789046936854
# 2: https://mastodon.social/@MikeBlazer/110345574116678620
# 3: https://mastodon.social/@nekohayo/110345359249855783
# 4: https://mastodon.social/@MikeBlazer/110344108394421435
If you have 'The Great Suspender Original' Chrome extension installed - delete it. It is no longer available on the Chrome store because it hijacks the Google Results pages inserting an iframe from yellow-pages.com with your search term and inserts several, I'm assuming, paid adverts that look like organic results. Thought my SERP results were odd the last few days.
'The Great Suspender' extension (note lack of 'Original' in name) I think is ok - it is still in the Chrome store.
#seo #chrome
Updated https://tamethebots.com/tools/real-googlebot, it will now tell you if the IP address belongs to one of the Special Crawlers, or User-triggered fetchers, if it's not Googlebot. #SEO
When to use nofollow links, simple chart for SEOs.
@johnmu Do you agree with that?
#seo #linkbuilding #duclemarketing
