Masthash

#advertising

Frederik Borgesius
20 hours ago

EU proposals to regulate, among other things, finfluencers. ‘Capital Markets Union: Commission proposes new rules to protect and empower retail investors in the EU’ https://ec.europa.eu/commission/presscorner/detail/en/ip_23_2868 #eu #law #politics #tech #crypto #fintech #advertising #socialmedia

Gabriele Pollara
1 day ago

This is not surprising. Like everything in life, academia is also about marketing. A conference talk is essentially an advert for your work. And advertising gets into people's heads! #academia #academicchatter conference #marketing #advertising #science
https://www.nature.com/articles/d41586-023-01604-x?WT.ec_id=NATURE-202305&sap-outbound-id=1541FD51F89571E341DB1ABDC181EA579B1B93DA

Fernando Barbella
1 day ago

#advertising "Holding companies will lose their dominant position in the industry if they do not innovate again to fundamentally revise their pricing strategies for an AI future."
https://www.mediapost.com/publications/article/385780/are-holding-companies-facing-an-innovators-dilem.html

Birds Books and Bullshit
3 days ago

I really enjoy seeing advertising that works on me. Growing up, all the advertisements I ever saw were aimed at people who were moved by a very different style of persuasion.

These days, thanks to targeted advertising, I'll get a short lecture as an advertisement and by the end I'll be thinking "those are some pretty good points, I'm going to look more into this product. It could be useful for me."

Gold. Love it. Thank you targeted advertising.

#Internet #Advertising #Privacy #Target

Stephen Taylor Propaganda
3 days ago

There are many types of propaganda used in advertising. We’re here to help you understand them better and make informed decisions⁣!

🔗: https://anyflip.com/eilhe/anuo/

#StephenTaylor #Propoganda #advertising

Stephen Taylor Propaganda
3 days ago

There are many types of propaganda used in advertising. We’re here to help you understand them better and make informed decisions⁣!

🔗: https://stephentaylor7769.wordpress.com/2023/05/26/types-of-propaganda-in-advertising/

#StephenTaylor #Propoganda #advertising

Stephen Taylor Propaganda
3 days ago

There are many types of propaganda used in advertising. We’re here to help you understand them better and make informed decisions⁣!

🔗: https://medium.com/@stephentaylorpropaganda/types-of-propaganda-in-advertising-bf4e443006f8

#StephenTaylor #Propoganda #advertising

Stephen Taylor Propaganda
3 days ago

There are many types of propaganda used in advertising. We’re here to help you understand them better and make informed decisions⁣!

🔗: https://stephenrtaylor.co.uk/types-of-propaganda-in-advertising/

#StephenTaylor #Propoganda #advertising

Ingrid
3 days ago

It feels like every third ad on television features a too-perky Broadway number about prescription drugs or a has-been comedian yelling and breaking the FTC advertiser "loud commercial" volume rules.

As a result, my reflexes are now extremely fast from my practice hitting the mute button, I never ever want to see a Broadway production again, and I dislike comedians more than ever.

#randomobservations #tv #advertising #broadway

Shaping and prepping some new canvas #advertising #selfPromo #hardRockMaple #skateboard #mastoArt #artist 🛹⚡️💀

Blank maple skate decks for painting by Luke Dorny
Dave Mark
4 days ago

Apple’s new “Privacy on iPhone: The Waiting Room” commercial. 🍿

A bit oogy, but I guess that’s the point? 🤢

Also, that Jane Lynch doing the voiceover? 🎙️

https://www.youtube.com/watch?v=4-7jSoINyq4

#Apple #Advertising #iPhone

Simpler Media
4 days ago

Another breakdown of the breakdown of advertising on Frictionless Marketing:

Leading with Purpose featuring RADIO SYSTEMS CEO, Rob Candelino
https://frictionless-marketing.captivate.fm/episode/leading-with-purpose-featuring-radio-systems-ceo-rob-candelino

#Branding #Advertising #Marketing #Business #podcast

Freddy Tran Nager
5 days ago

With #advertising copy like this, who needs sleeping pills?

#copywriting #automotive

Lexus — This is our variety of electrification.
lucas
5 days ago

I think it's time to review the social contract on #advertising.

I'll go first: If I need (product) I will find it after consulting (people on the internet) or after (days of research)

If I do buy your product and it's a low-stakes item or some kind of essential thing, it's because it was the closest, the cheapest, or I liked the colour.

Please stop blasting ads at me.

Steve Olson
5 days ago

Once again, I must tap the sign to remind reporters that AN AD IS SOMETHING SOMEONE PAYS A THIRD PARTY OUTLET TO SHOW. This is just Tesla posting a video they made to their own social account. #advertising https://www.cnn.com/2023/05/23/business/tesla-first-ad/index.html

AI6YR
5 days ago

Spotify plans to use #AI to clone its hosts (for #advertising). (queue up companies using AI to just replace the hosts, entirely). #AIpocalypse https://www.businessinsider.com/spotify-developing-ai-bots-ads-based-on-podcast-hosts-report-2023-5?op=1

mario
5 days ago

"It's The Hat"

#ads #design #advertising

"It's The Hat", anuncio minimalista de Hut Weber
Lizet Kruyff
6 days ago

Good morning all! Is it too late for breakfast?

Jan Rinke for Verkade Beschuit

#Breakfast #Art #Advertising #food

Jeanne (spellboundblog)
6 days ago

Forget needing a smartphone! Check out the Mem Index!

Spotted this in the November 1941 issue of Popular Mechanics.

#OldTech #OldAdvertising #1941 #History #Memory #Rolodex #Calendar #Advertising

Black and white advertisement for something called a "Mem Index" from Popular Mechanics, November 1941. Shows a folded pocket rolodex and calendar reminder item.

Text reads:
A good reminder - but the sure way is to put it in writing on MEM INDEX. 

The pocket memory that won't let you forget! Why run the risk of forgetting important business and social appointments which may mean the difference between success or failure in your career? Do as thousands of successful professional and business people are doing - use MEM INDEX, the automatic pocket memory to keep you informed DAY-BY-DAY about all matters important to the conduct of your business and social affairs. Write TODAY for complete details. 

WILSON MEM INDEX CO
142 St. Paul St, Rochester, N.Y.

COMPLETE OUTFIT consisting of genuine leather pocket case and handy desk unit with a full year's supply of dated cards for as little as $3.45 and up. 

WRITE FOR FREE FOLDER "MEMORY ON CARDS"
Dissent Doe :cupofcoffee:
6 days ago

FTC Says Ed Tech Provider Edmodo Unlawfully Used Children’s Personal
Information for Advertising and Outsourced Compliance to School Districts

"This order makes clear that ed tech providers cannot outsource compliance responsibilities to schools, or force students to choose between their privacy and education,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “Other ed tech providers should carefully examine their practices to ensure they’re not compromising students’ privacy.”

https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-says-ed-tech-provider-edmodo-unlawfully-used-childrens-personal-information-advertising

#EdTech #privacy #COPPA #FTC #enforcement #advertising

@douglevin @funnymonkey @mkeierleber

COD
6 days ago

We are just greyhounds on the track, endlessly chasing a mechanical rabbit that we will never catch.

https://odonnellweb.com/pelican/the-gospel-of-consumption.html

#economics #consumerism #capitalism #government #advertising #marketing #labor

Freddy Tran Nager
6 days ago

Who needs AI when #B2B copywriters already sound like bots? Conversely, who needs human copywriters if they insist on sounding like bots?

I came across this ad (attached) for a "creative publisher." Curious, I actually clicked it. But thanks to the buzzword gumbo on the landing page (also attached), I have no idea what this company does, and I definitely don't want to "partner" with anyone that thinks this is "creative."

#creativity #advertising #jargon #copywriting #marketing

Mickey Lloyd
6 days ago

"shhhh, It has intelligence on the label" - an old copy of LISP

The market demographics for #ChatGPT are not as smart as a 5th grader

#AI is #advertising

https://futurism.com/the-byte/ai-expert-chatgpt-way-stupider

Alan Rycroft 🇨🇦 ✊🏼
1 week ago

Big tech still advertising on Twitter despite rise in hate speech

Several of the largest tech firms have remained among Twitter's top advertisers this year — including Apple, Amazon and IBM — despite the rise in hate speech on the service as well as a wide range of incendiary tweets from owner Elon Musk

https://www.axios.com/2023/05/19/tech-advertising-twitter-hate-speech-elon-musk

#hate #advertising #racism #Twitter

@dragonarchitect #Advertising in the #Fediverse :fediverse: is more organic, as it basically is only #SelfPromotion and/or recommendations and can't work in the classical "buy adspace X and let it be shown to Y people of group Z that are V years old and live in W.

Mark 🏳️‍🌈
1 week ago

@VentureBeat published an article on how generative AI can work hand-in-hand with advertising creatives, analysts, brand managers and others empowered with context to understand the “why” of AI. It has lessons for the use of AI by businesses and individual creators in general. I add my own two cents, of course.

https://futuristcity.com/2023/05/20/getting-to-the-why-in-generative-ai/
#Advertising, #Ai, #Analytics, #Design, #Human, #Research #creative

Karsten Johansson
1 week ago

@goncalor The best #Mastodon #advertising is #participation and #relevance. The tech gadget companies have already mastered this.

If they post irrelevant crap, it'll remain in their Home thread left unread by anyone else. And if they spam, they get blocked by the affected instances. Easy peasy.

TRANSLATION :
Don't miss the opportunity 💥

Play at PIN-UP Casino 🎰 and get a lot of bonuses 🤩

👌🏻гарантовані payouts
🎯 crazy tournaments
💰cash boomerang that will increase your winnings!

Don't put it off until tomorrow 😉

🎁 Register for PIN-UP right now and get up to 10 000 ₴ + 250 FS 🎁

#advertising
ORIGINAL :
💥 Не втрачай можливості 💥

Грай в казино PIN-UP 🎰 і забира
Media : https://ukraine.osintukraine.com/media/2023-05-20/449778.mp4
Archive : https://ukraine.osintukraine.com/2023-05_36.html#449778

Dave Polaschek
1 week ago

@harshad Here in the US, gas stations do that at the pumps. I will frequently leave one gas station to drive across the street to a cheaper one to escape the noise.

They’ve also been getting sneakier, and the ads don’t start playing until the gas starts to flow, so I’m getting a large number of charges for less than a dollar’s worth of gas. I sure hope my credit card company has some flat per-charge fee the merchant has to pay.

#advertising #malvertising

IT News
1 week ago

How Far Can An EULA Go? - We read this news with mixed glee and horror: a company called Telly is giving TVs... - https://hackaday.com/2023/05/20/how-far-can-an-eula-go/ #hackadaycolumns #advertising #newsletter #rants #free

Shu Daizi
1 week ago

@SFFMagazineCovers got me looking through old magazines for the stories, but the ads are just as great.

#OldAds #Advertising

"Appear at once TALLER
[the first image is of a short angry man with everyone around him laughing at him.]
For years I was called Shorty. I was unpopular... was laughed at by the men in the office...by girls everywhere. I felt miserable. 
[The second image is of a smiling man dancing with a woman. People look on in admiration.]
Now the men have changed towards me. And I am popular with the girls, too. No longer embarrassed, I command attention... everywhere"

TRANSLATION :
Are you tired of unreliable casinos and complicated payout terms? 😵‍💫🌀

PIN-UP casino - stable and fast payouts without pitfalls ✅

1️⃣ take up to 10,000 ₴ + 250 FS!
2️⃣ start spinning 🎰
3️⃣ withdraw winnings to your card 💳

Check it out for yourself 😉

➡️ Join by following the link and win with PIN-UP!

#advertising
ORIGINAL :
Втомився від ненадійних казино та складн
Media : https://ukraine.osintukraine.com/media/2023-05-19/448950.mp4
Archive : https://ukraine.osintukraine.com/2023-05_35.html#448950

jujube
1 week ago

YouTube Is About to Make a Big Change Viewers Are Going to Absolutely Despise

#TV #youtube #advertising
YouTube announced that it is bringing 30-second unskippable ads to connected TVs.

'[It] will allow "for richer storytelling," from advertisers.'

“We’re making it easier for advertisers who normally use linear television to advertise on YouTube"

In another gift to advertisers, YouTube is introducing ads that begin when users pause videos.

https://www.thestreet.com/media/youtube-is-about-to-make-a-big-change-viewers-are-going-to-absolutely-despise

JW prince of CPH
1 week ago

People touting the latest Coke commercial as "the future of AI marketing" when

A. the entire thing hinges on using other artists' work for purposes they definitely didn't intend (legally, one presumes), and

B. AI's contribution is at the same level as a Photoshop filter, i.e. some simple automation, while everything cool about the video is made the usual way: By highly creative people...

Man, it is so f**king hard to satirize reality right now.

https://www.youtube.com/watch?v=VGa1imApfdg

#advertising #ai

Jay BⒶker
1 week ago
James House-Lantto (He/Him)
1 week ago

https://www.wired.com/story/telly-tv-free-privacy/

Telly is giving away 500,000 4K smart TV's But the Os is loaded with ads, and it's a privacy/surveillance nightmare, constantly watching and listening to anything in the room with it, and sharing your viewing habits and other data with absolutely everyone

#TellyTV #privacy #surveillance #advertising #spyware

TRANSLATION :
There are several types of English learning:

1. School, where no one learns
2. Paid, through courses
3. And there is a channel - English Time
Where all learning is free and at a high level.

Subscribe to learn this cool language for sure!

#advertising
ORIGINAL :
Є кілька видів вивчення англійської:

1. Шкільний, де ніхто не вчиться
2. Платний, через курси
3. А є к
Media :
Archive : https://ukraine.osintukraine.com/2023-05_32.html#447912

Poetry News
2 weeks ago

Elon Musk has changed his plan
And now he will use adverts to span
It's never been done before
Tesla's cars may soar like never before

#tesla #elonmusk #advertising #cars #poetry

https://www.reuters.com/business/autos-transportation/elon-musk-reverses-course-says-tesla-will-advertise-its-cars-2023-05-17/

Dissent Doe :cupofcoffee:
2 weeks ago

@brett WaPo had reported on this problem back in the summer of 2020 and I had noted it on PogoWasRight.org. I wish it didn't take a few years to get such problems addressed, but I'm glad the FTC pursued this one.

#FTC #deception #consent #advertising #unfairpractices #brokenpromises #FTCAct #HealthBreachNotificationRule #HBNR #PreMom #consumerprotection

I can’t go to an Asian restaurant, see Nasi Goreng on the menu, and not think about how the Great Wall was built to keep all the rabbits out.
#AustraliaKitsch #Advertising

Karthik S
2 weeks ago

4/4 He tells others that on his planet, horses are predators and know their strength, unlike on Earth where they are being used by humans for their service! I don't recall this part being in the book, as far as I remember (I read the book long ago).

Imagine the vibrant imagination in sci-fi that frames horses, that we are so used to seeing as being controlled by humans, as a predatory species!

#advertising #marketing #creativity #creative #horse

CelloMom On Cars
2 weeks ago

"Amid growing concern that firms are #misleading consumers about the environmental impact of their products, the #Advertising Standards Authority’s (ASA) is to begin stricter enforcement around the use of terms such as “#CarbonNeutral”, “#NetZero” and “nature positive” as part of a #greenwashing crackdown later this year after a six-month review."

#UK
https://www.theguardian.com/environment/2023/may/15/uk-advertising-watchdog-to-crack-down-on-carbon-offsetting-claims-aoe

AI6YR
2 weeks ago

Hooray, we've reached the place in the future where the Farhenheit 451 Parlor Wall is a reality! Engadget: "Telly will give you a free TV if you'll watch non-stop ads" #tv #advertising https://www.engadget.com/telly-will-give-you-a-free-tv-if-youll-watch-non-stop-ads-164319359.html

Karthik S
2 weeks ago

Smart work by the agencies DAVID (Madrid) and INGO (Hamburg), for Al-Futtaim IKEA, where the idea frames the client as only (and proudly!) the 'second best', but that's why it scores in terms of emotional appeal because the 'first best' choice is a hands-on act by the parents themselves!

#advertising #marketing #creative #creativity

Matthew Rimmer
2 weeks ago

“Gambling advertising is a scourge normalising betting as integral to sport, grooming young minds, affecting mental health and encouraging gambling addiction,” Zoe Daniel, member for Goldstein, will introduce a private member’s bill in the next parliamentary sitting that would entirely ban gambling ads from TV and streaming services.

https://www.theguardian.com/australia-news/2023/may/13/peter-dutton-cranks-up-pressure-on-labor-to-further-restrict-gambling-ads #gambling #advertising #health #auslaw #auspol

Mark Gardner ‍:sdf:
2 weeks ago

#YouTube blocking my #adblocker? Maybe reduce the frequency of #advertising interruptions and I’ll consider turning mine off. https://apple.news/AUR1RileFSuyKNE6wLNuKyw

Anyone notice this is happening at the same time #Google is working on the final stages of removing support for #Chrome #browser extensions that dynamically examine and modify web requests, e.g., strong #adblockers like #uBlockOrigin, in favor of their more restrictive #ManifestV3 spec? https://www.eff.org/deeplinks/2021/12/chrome-users-beware-manifest-v3-deceitful-and-threatening

#privacy #security #infosec

Molly Cantrell-Kraig ✅
2 weeks ago

I bought the table from a client — a furniture store owned by a 70-something woman who took over the business as a 30 y/o when her husband died from a heart attack. Marie was incredible. When she started carrying Natuzzi, I got her to pose astride a Harley Davidson Fat Boy w/the headline, “You’d be surprised who’s into leather these days.” When she went to High Point for the trade show, ppl lost their shit, approaching her w/glee. To this day, it still makes me laugh.

#advertising #women

JanetteSpeyer
2 weeks ago

I am honored and delighted to be a @Flipboard contributor!! Here’s my first article. Marketing Agency Reveals Why It Turned to Flipboard Ads for Their Clients' Success - Flipboard https://flip.it/rPDcud #flipboard #advertising #marketing #business #friday

Sarah Burstein
2 weeks ago

D10,152 - issued in 1877 for a "design for a kid-glove advertisement or business-card, consisting of the pair of imitation gloves, having delineated on the inside of one two babes." #DesignPatents #Advertising

Glove-shaped card that opens to say, on one side: "John Jones Gloves. Broadway, New York." On the other side, a picture of two children is labeled "a pair of kids"
John Scott-Railton ☕
2 weeks ago

You can run, you can hide..."

But you can't escape the surveillance capitalism.

It's time that network defenders start treating trackers as hostile by default.

Shady companies like #Rayzone are now packaging #advertising tracking & selling it for espionage.

#Adtech & #tracking is a #privacy & national security nightmare with no opt out.

#cybersecurity
https://www.bloomberg.com/news/articles/2023-05-11/surveillance-company-turns-ad-data-into-government-tracking-tool

Rayzone feeds advertising data it obtains into a service called Echo, which it sells to governments around the globe. Echo is among the first known commercially available surveillance systems to exploit advertising data this way, according to industry experts. Rayzone positions the product as an all-seeing technology that’s more or less impossible to avoid or disable. As its marketing materials say: “You can run, you can hide, but you can’t escape your own echo.”

When not talking directly to clients, Rayzone has worked to keep details about Echo private, making employees who work on it sign nondisclosure agreements. Its website doesn’t mention Echo by name, referring only to a “location investigation platform” it sells. A company spokesperson declined to answer specific questions on the record, instead providing a statement saying the company and its subsidiaries “supply government agencies with passive tools to combat terror and crime in line with local and international regulations, alongside our cybersecurity division defending against cyberattacks.”
444 G FAtVilAibiivauvVviiy pAVEVULRUVL AV AL QU U Ty VL Signaling System 7, a sort of switchboard for the global telecom industry dating to the 1970s. As network operators improved SS7’s security, Rayzone began developing Echo in 2017, according to people familiar with the company. It’s been selling the service since at least 2018.

To feed Echo, Rayzone obtains data directly from some ad exchanges as well as from other companies that trade in location and other information gathered from mobile phones, according to four people familiar with the company’s operations. Rayzone and its affiliates have at times posed as prospective advertisers to acquire data through a system known as a demand-side platform, the people say. It owns two companies specializing in ad technology: Impulse Programmatics and Oxillon, the latter of which says it’s “trusted by the world’s top advertising agencies.” Both operate out of the same eastern Tel Aviv office building as Rayzone, according to business records.
Rayzone offers governments custom installations of Echo, priced according to the country or region where the customer wants to track people and how much data it requires. The company looks to charge as much as $10 million for its most expensive licenses, according to people familiar with its sales. Dozens of law enforcement and intelligence agencies in Europe, the Middle East, Asia, and North and South America have purchased Echo, according to four people familiar with Rayzone’s operations. The company has partners that sell its technology in countries including Thailand, the Philippines and Mexico, those people say.

Advertising technology generates data every time a person uses a phone to carry out a routine function, such as browsing the internet or using an app to check the weather. These data don’t include people’s names, but researchers have shown it’s possible to de-anonymize them by combining various data sets.
the monitoring and can’t avoid it.” From there, Rayzone tells clients its technology can retrieve information about phones that have been in specific locations, then connect them to profiles that include a person’s name, gender, age, address, hobbies and browsing history, according to company documents. Rayzone says it can provide up to six months’ worth of mobile phone records, allowing governments to peer back in time to find out who was at a particular location and when.

In a demonstration for prospective clients in April 2022, a Rayzone representative showed how the technology could track people’s whereabouts across Mexico, analyzing almost 2 billion location records that he said had been gathered from the advertising industry. The system could home in on a particular building and identify who was there on a given day or time going back several months.

Privacy advocates say products such as Rayzone’s pose a particular threat because they sidestep limits on government spying. Regulations in many countries make it hard for phone providers to share personal data with foreign governments, says Paul Vines, a security and privacy researcher who’s studied the advertising industry. Surveillance that utilizes advertising data, he says, “represents a loophole around protections—some third-party company can go and get the data, and the government will just buy it.”
Karthik S
2 weeks ago

Hahahahahahaha 😂

This is really well done, Zomato! Particularly that free-flowing ranting that starts at 1:50 🤭

Excellent idea to frame the app updates and changes from the perspective of mothers... once you have that idea in place, the fun and gags just flow on their own!

#advertising #marketing #mothersday

Jan Penfrat
3 weeks ago

#BigTech corporations like #Meta are using targeted commercial advertising for #lobbying EU officials in strategically selected subway stations to sell their #metaverse crap as something desirable.

This is possible because we accepted to plaster our precious #publicspaces with #advertising space in exchange for a few bucks for our local public budget.

Instead we should #tax the hell out of big tech.

Huge Meta advertising strategically placed at Schuman subway station right under the European Union's major institutions.
3 weeks ago

@yujiri @ReticentTurnip #Advertising is an arms race. Business A does not like wasting money on ads but when competitor B spends money on ads business A is forced to buy ads to recover the market share lost due to competitor B’s ads. The cycle is never ending. Advertising inherently unlevels the playing field as it misinforms consumers. The misinfo causes consumers to get less value for the money.

zenlan :coffefied:
3 weeks ago

I'm loving the current raft of ads that FB has chosen to feed me, makes a change from products for commercial lumberjacks #cyberpunk #beauty #bladerunner #advertising

Karthik S
3 weeks ago

At first glance, the campaign (by the agency GUT Buenos Aires, meant for Latin America) seems like it's targeting the wrong animal. Pet dogs prefer Heinz ketchup?

It's only after reading more about the campaign that I was able to decipher what was intended: if we eat our meal with Heinz, there will be no leftovers... and we won't have anything to give to pet dogs!

Seriously, Heinz? That's a stupendous stretch of logic!

#advertising #marketing

@juddlegum I. Just. Don’t. Understand.Can someone please explain what the play is here?

Does #CNN get special access if he should win the #Presidency ? Is it about #ratings or #advertising money during commercials?

I’m unclear on any possible upside for them or what the calculus was behind making this decision.

@ReticentTurnip personally, I want more agressive #Adblocker that'll literally filter all #ads on sight to be come the norm so that #advertising - espechally online - can only work to attract stupid SEO-oriented #bots.

Karthik S
3 weeks ago

Dei!!! 🤦

(Agency: Lowe Lintas)

#advertising #marketing

"You do you" is Eu-gen-ics.
3 weeks ago

"One in eight. That's how many people have worked at a McDonald's."

#dystopian #advertising #dystopia

Schmutzie 🦉
3 weeks ago

Vintage advertising on Internet Archive! Heavenly. #Ad #Ads #Advertising #History

https://archive.org/details/magazineart-foodandbev

A 1915 illustrated ad with showing a child pouring milk on a bowl of cereal that reads:

“Do you know a little house-mother — or a big one — whose appetite is a bit droopy in hot weather?

There's always a refreshing appeal in Kellogg's Toasted Corn Flakes with ripe fruits or berries — a little cold milk poured in at the side of the dish, and sprinkle the berries with powdered sugar — but not the golden flakes. All by themselves they have the coaxingest flavor.

There is a thought here for all of us perhaps — breakfast, luncheon or supper, or before going to bed — better than so much meat these summer days.

And remember, please, you don't know corn flakes unless you know Kellogg's — the original Toasted Corn Flakes — with the pride of the maker to keep the delicate process complete.

[text on drawing of cereal box] Kellogg’s Toasted Corn Flakes
W.K. Kellogg
Kellogg Toasted Corn Flake Co.
Battle Creek, Mich.
The sweetheart of the corn”
Diane Bruce
3 weeks ago

"The press sees the reader as more a target for advertising than as a citizen in a democracy." - John Dewey

"The citizen will pay for his telephone, his railroad rides, his motor car, his entertainment. But he does not pay openly for his news.
He will, however, pay handsomely for the privilege of having someone read about him. He will pay to advertise." - Walter Lippmann

"Hitlerian propaganda was in great measure founded on Freud's theory of repression and libido. (Via Bernays)
American propaganda is founded in great measure on Dewey's theory of teaching." - Jacques Ellul

#Propaganda #CriticalThinking #Advertising #Philosophy #Democracy

Richard Littler
3 weeks ago

We just heard the first cuckoo of Spring here, so I'm #NowPlaying On Hearing the First Cuckoo in Spring by Delius (twee, I know). This is how old this CD is: It's sponsored by a cigarette company. It always seemed incongruous: "Are you thinking about spring, nature's freshness, sunrises, summer nights on the river, walks in paradisaical gardens? If so, why not light up a fag?"
#music #advertising #classical

CD: Delius; London Philharmonic Orchestra, Vernon Handley – Orchestral Works
"John Player Special" cigarette brand logo on the CD cover

@jacqueline I acknowledge that as well as the lack of proper #CS classes which are basically just undisguised #advertising reels for #GAFAM shit.

Pratik Patel
3 weeks ago

So they're going to crapify search even more while trying to retain their #advertising edge.

WSJ reports that #Google plans to make #search more "visual, snackable, personal, and human", incorporating short videos, social media posts, and conversations with #AI.

https://www.wsj.com/articles/google-search-ai-artificial-intelligence-chatbot-tiktok-67c08870?mod=djemalertNEWS

"The Eddie Show" 😎
3 weeks ago

📷 Digital billboard in Jesusville, November 3, 2022, 11:18 AM.

#streetphotography #photo #Photography #billboard #advertising #GOP #politics #propaganda #FediversalPictures #AltTex

inverted color edit. a large digital billboard rises above in a rural landscape with power lines, a two-way highway with some trees on an unsold commercial lot.

The background of the board is MAGA red. The text:

Freedom vs Communish!

VOTE REPUBLICAN
Outi Leskinen
4 weeks ago

Onko koululakko liian raskas, tai oletko yli-ikäinen? Onko Elokapinan tieblokki "hyvä asia, väärät keinot"?

******
a friend's friend wrote this

"#Climate moderates"

i think it's quite nice, and i agree with it plenty!

https://medium.com/@climate_crisis_moderates/introduction-to-hours4climate-5371456ada93

very compatible with #QuietQuitting, also esp suitable for people who work in #BullshitJobs, corporate world, esp in directly harmful sectors (fossil fuel companies, most #finance #advertising , #legal jobs...

#ClimateCrisis #lifehack #hours4climate

screenshot: This blob proposes a 4th action that you do that is:
Effective
Low effort
Low risk
Work less hours per day without disclosing to your employer — hours4climate
You decide how much you act based on your risk tolerance and on your employer’s contribution to the climate crisis. We suggest 30 minutes per working day. Let’s see how this ticks the boxes:
Michelle Amazeen
4 weeks ago

9/8 Here is an example of one of the campaigns from The New York Times T Brand Studio that is an exhibit in a lawsuit from the Massachusetts Attorney General suing ExxonMobil for “false and misleading” advertising.

#research
#advertising
#NativeAdvertising
#disinformation

https://www.nytimes.com/paidpost/exxonmobil/the-future-of-energy-it-may-come-from-where-you-least-expect.html

A native advertisement in the New York Times on behalf of ExxonMobil.
Michelle Amazeen
4 weeks ago

5/8 The chapter explains how claims in the native advertising may contradict the actual news reporting of the journalists employed by the news organization that created the native advertising. Research indicates that native advertising often suppresses future news reporting on those sponsoring the campaigns (open access link here: https://ijoc.org/index.php/ijoc/article/view/17824).
Here is another short explainer video on this process: https://www.youtube.com/watch?v=LdpiipsDlbA
#research
#advertising
#NativeAdvertising
#disinformation

Screengrab of YouTube video on native advertising.
Michelle Amazeen
4 weeks ago

4/8 The chapter describes how native advertising also harms journalistic integrity by tarnishing real journalism as illustrated in this short video. https://www.youtube.com/watch?v=-8vFS0Pwc5w

#research
#advertising
#NativeAdvertising
#disinformation

Screengrab of YouTube video on native advertising.
Michelle Amazeen
4 weeks ago

3/8 The chapter also explains that when shared on social media, the required disclosures often disappear as in the example pictured here.

#research
#advertising
#NativeAdvertising
#disinformation

Screengrab of sharing Philip Morris International advertising from the Washington Post on Twitter with disclosures absent.
Michelle Amazeen
4 weeks ago

2/8 The chapter reviews troubling effects of “native advertising” – content that mimics the look and feel of news articles often created by brand studios of leading publishers such as The New York Times, The Wall Street Journal, The Guardian, etc. Paid content from brands such as Philip Morris International masquerade as news. The chapter explains how this content frequently deceives audiences even when disclosures are present.

#research
#advertising
#NativeAdvertising
#disinformation

Native advertisement appearing in the Washington Post from Philip Morris International.
Michelle Amazeen
4 weeks ago

At last week's meeting of the Branded Content Governance Project Reading Group, I was pleased to share my chapter "Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic" from the 2nd edition of Emily West and Matt McAllister's "Routledge Companion to Advertising and Promotional Culture." A 🧵 1/8...

#research
#advertising
#NativeAdvertising
#disinformation

https://www.arts.ac.uk/colleges/london-college-of-communication/research-at-lcc/branded-content-research-hub/branded-content-governance-project

https://www.routledge.com/The-Routledge-Companion-to-Advertising-and-Promotional-Culture/West-McAllister/p/book/9781003124870

A 20% discount flyer for the 2nd edition of Emily West and Matt McAllister's "The Routledge Companion to Advertising and Promotional Culture."
Patrick
1 month ago

@Meyerweb There's a beautiful trend in my neck of Canada, where companies put their junk mail, and other #advertising in unlabeled envelopes so that people are more likely to open them instead of direct to garbage.

I'm sure they think it's a clever solution to their #engagement problems.

Probably not a great way for me to save them from a fire, down the road one day if that should ever come up.

Ray Newman
1 month ago

In trouble with feet? #advertising #Vintage #Retro #Paperbacks

A vintage advert on the back of a paperback book from the 1940s advertising Steepen foot treatment. It has a grotesque illustration of a pair of feet covered in corns and callouses. The slogan is in trouble with feet?
Adam Greenfield
1 month ago

Instagram is literally the only place I see ads, and for a long time I thought I successfully had the algo thoroughly confused as to my identity and interests. Lately, though, they seem to have evaded or circumvented my chaff, and drilled straight into things that might actually interest me – it’s awful. I hate #advertising not because it doesn’t work, but because it does.

Advertising image featuring a man standing amidst some sort of béton brut infrastructural pylon assemblage. He wears a head-to-toe ensemble of loose, modern, rather monastic-looking clothing color-coördinated with the concrete: a beanie, a knee-length hooded coat, loose trousers and slip-on shoes. But for his rather po-faced affect, this image might as well have been devised by algorithm to push my desire buttons.
Karthik S
1 month ago

Exhilarating new ad by Nike for promoting National Women’s Soccer League, made by the agency Wieden & Kennedy. The idea is kick—(pun intended)ass!

The phrase "park the bus" in football terminology means 'defending without trying to attack'. The ad's narrative juxtaposes a literal bus being parked in front of the goalpost with a giant screen where women kick the ball. And each time they kick the ball in the direction of the bus, a wrecking ball smashes the bus!

#advertising #marketing

Mufasa
1 month ago

The #MicrosoftAdvertising platform will drop support for its #Twitter integration starting on April 25—and #ElonMusk apparently isn't very happy about this decision.

Musk vows to sue as #Microsoft drops Twitter from its #advertising platform

It would open a new front in Musk's feud with #OpenAI, a company he helped start.

https://arstechnica.com/information-technology/2023/04/musk-vows-to-sue-as-microsoft-drops-twitter-from-its-ad-platform/

Sean
1 month ago

@pixelfed Perhaps this is true, but these same advertisers don’t seem to have any problem being associated with right-wing extremists. Their priorities are quite perplexing. #advertising #NSFW

OSINTUnleashed
1 month ago

#Twitter #Microsoft #Advertising #Marketing #APIs

"Microsoft drops Twitter from its advertising platform
Yet another big B2B service passes on paying for Twitter's new high-priced API."
https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

Damon Thomas
1 month ago

In the 70s my dad was offered a few bucks and some free haircuts to have his photo used as a salon's perm "after" image. He didn't need a perm to get this effect. #70s #hair #advertising

Photos of a couple taken in the 70s.
Lorry
1 month ago

I am conflicted!

I loved the stupid nickname #TinyD but now there's #PuddingFingers too.

Also #Trump - #ProjectingMuch??

#Politics #Advertising #Pudding #Playground

Bread and Circuses
1 month ago

Cory Doctorow (@pluralistic) says:
____________________________

"Everything advertised on social media is overpriced junk"

Stuff that’s pushed to you via targeted ads costs an average of 10% more, and is significantly more likely to come from a vendor with a poor rating from the Better Business Bureau.

https://12ft.io/proxy?q=https%3A%2F%2Fdoctorow.medium.com%2Feverything-advertised-on-social-media-is-overpriced-junk-7cb46e3b03e4

#Advertising #Enshittification #SocialMedia

coolmccool
2 months ago

*Today, we live in the ****enshittification end-times****, red of tooth and claw, where media companies' revenues are dwindling and advertisers' costs are soaring, and the tech giants are raking in hundreds of billions, firing hundreds of thousands of workers, and pissing away tens of billions on stock buybacks.*

from @pluralistic (always worth a read; note, emphasis in quote above is mine)

https://pluralistic.net/2023/04/08/late-stage-sea-monkeys/#jeremys-razors

#Google #Facebook #Twitter #socialmedia #advertising #fediverse #marketing

jotbe
2 months ago

@pluralistic : Everything advertised on social media is overpriced junk (08 Apr 2023) - "We should ban surveillance advertising. Period.":
https://pluralistic.net/2023/04/08/late-stage-sea-monkeys/ #rr #adsters #advertising #enshitification

@GottaLaff @Tengrain EXACTLY THAT!

They push for #StochasticTerrorism because that'll get viewers attention and thus higher bids on #advertising slots....

So #MassShootings being rampant in the #USA has nothing to do with #guns or their availability but the #LackOfAccountability & #LackOfConsequences re: #media and the fact that they #reward said mass-murderers with #screentime...
https://www.youtube.com/watch?v=K3VQULyT390

Inautilo
2 months ago

#Business #Design #Evolutions
Web cookies with a taste of privacy · The importance of preparing for a cookieless future https://ilo.im/122dld

_____
#Personalization #Marketing #Tracking #Advertising #ProductDesign #UxDesign #GDPR #CCPA #Cookie #ThirdPartyCookie #Privacy