#brands
When Bruce Schneier says “AI will enable mass Spying”, he's not just talking governments, he's also talking corporations.
No matter what you do now, the #brands are watching...
https://www.mountaindew.com/wp-content/uploads/2023/11/MTN-DEW-RAID-QA.pdf
https://slate.com/technology/2023/12/ai-mass-spying-internet-surveillance.html
Cyber Monday chore: you probably got a shit ton of promo emails from #brands you totally forgot about. Instead of archiving, click unsubscribe first! If there's no unsub link: mark spam!
It's kind of funny to see some brands struggle on Mastodon. It's clearly a low priority for some of these companies.
They forget to post, and then decide to make up for it by vomiting out their content in a long unbroken stream, doing the exact opposite of what they should be doing.
When I see a wall of brand posts in my feed, my first instinct is to mute and/or block.
If you are posting on behalf of your company, see @verge and @arstechnica how to do it right.
A #TradeMark is part of a company's assets. A lot of effort and money is invested in creating such #Brands and associating good things with product or service a brand represents
http://bit.ly/47BeNY8
Months ago I asked myself here, what company would want one of the ads for one of its trademarks to appear in X, formerly #Twitter next to the #Tweet of a crazy conspiracy theorist, a #Racist or a #Misogynist?
#Extremist #Outrage Over #LGBTQ+ #Inclusion in #Macy's #Parade a '#Desperate #Plea For #Attention,' GLAAD Says
“#Brands have long learned that these are not #concerned #moms, but #dedicated #antiLGBTQ #activists"
#Women #Transgender #LGBTQ #LGBTQIA #NewYork #Conservatives #Extremism #Fascism #Hategroups #RepublicanParty #Hate #Bigotry #Violence #Genocide #Discrimination #Homophobia #Transphobia #ThePartyOfHate
https://www.advocate.com/news/macys-thanksgiving-glaad-petition
There are fewer than 80 wild #Sumatran #Rhinos left in the wild, critically endangered by #poaching and #deforestation for #palmoil in #Sumatra. #Boycott the #brands destroying their home help them and fight back by using your wallet as a weapon in the supermarket #Boycottpalmoil #Boycott4Wildlife via
@palmoildetectives
»How #Brands Can Successfully Engage #GenZ In #TheMetaverse: #Gaming and #virtualspaces are the future of #storytelling.« https://www.forbes.com/sites/stephaniehirschmiller/2023/11/15/how-brands-can-successfully-engage-gen-z-in-the-metaverse/?Metaver.se #Metaverse #VirtualWorlds #VR #AR #MR
The Montana Group renowned Food and Beverage group forays into lifestyle retail space.
https://aliyesha.com/sub/articles/news/display/up_montana_group_forays_into_lefestyle_retail_space
#noida #montana #retail #lifestyle #clothing #mall #retailstore #store #opening #shopping #festival #winter #brands
Enjoy tracker free news reading with us. #privacy #privacymatters
#privacy is worth fighting.
Somethings are meant to be taken, no one will give it for #free.
As #Twitter falters, #brands shouldn't overlook #threads as a viable alternative.
It's a safer space with a predictable meta-run governance layer where brands can experiment risk-free for now. Brands can easily cross-promote from #Instagram while engagement is low.
If(when) Twitter declines further, Threads could become the prime short-form, brand-safe platform, especially with its eventual #fediverse integration. Thoughts?
Is it just me, or are the #brands like #Louisvuitton and #Gucci utterly boring and ugly?
New book! New book!
If you don’t know who this guy is, Google: Gossage Grand Canyon.
Changing the World Is the Only Fit Work for a Grown Man — An eyewitness account of the life and times of Howard Luck Gossage: 1960s America's most innovative, influential and irreverent advertising genius
©️2012 Steve Harrison
#advertising #marketing #branding #brands #gossage #legends #book #books #reading
this interview with Naomi Klein about how right wing operate in a landscape of brands was fairly humbling.
https://www.youtube.com/watch?v=DIdFqKZVAFI&list=RDCMUCKRoXz3hHAu2XL_k3Ef4vJQ
#podcast #brands #socialmedia #identity #covid #vaccines #video #youtube
— a 60s-era Fina petrol ad written by Howard Luck Gossage
"If you’re driving down the road and you see a Fina station and it’s on your side so you don’t have to make a U-turn through traffic and there aren’t six cars waiting and you need gas or something please stop in."
#advertising #marketing #branding #brands #copywriting #creativity #vintage #gossage #legend
»As the firm moves to open up #TheSandbox Map, individual #creators and #brands will ultimately drive what #themetaverse of the future will offer.« https://cointelegraph.com/news/metaverse-future-shape-users-brands-creators-sandbox-cofounders?Metaver.se #Metaverse #VirtualWorlds #VR #AR #MR
Look all companies are vile and all #brands are puke and my allegiances lie in friendships and lovers NOT operating systems HOWEVER: fuck macOS, this little idiot holds my life hostage every time I try to reboot a VM. I will not see my friends’ children grow old enough to make their most formative mistakes for the years I’ve lost to waiting for VMWare Fusion.
A convincing analysis about Gore-Tex being just a marketing gimmick.
Jaws, Cabin Boy and the old Batman TV show prepared me for this brand name.
Also, it’s quite tasty, like a thicker version of the homemade fruit leather of yore.
tbh even #brands should love the fediverse because it solves a KILLER problem with self/professional promo:
If you automate posting to multiple sites, saves you some work. But if you never ~engage~ with a site's users directly, they'll usually leave.
By being able to reply to comments from other servers and even other protocols that integrate #activitypub, that problem's gone.
You don't even need to crosspost. Imagine following FB users on Twitter. ...now imagine 2 less bad sites, there u go
Pygmy Marmosets are the world’s smallest monkeys and arguably one of the cutest. #Vulnerable from #deforestation of their rainforest home for #palmoil #rubber #timber #meat. Join the #Boycott4Wildlife on #brands causing #deforestation! https://palmoildetectives.com/2021/09/25/pygmy-marmoset-cebuella-niveiventris-and-cebuella-pygmaea/ via @palmoildetectives
The planets of the solar system, in order:
- Mercedes
- Venmo
- Airbus
- Mark Jacobs
- Jamba Juice
- Samsung
- Uncle Sam Cereal
- Neopets
#Fashion #brands need to be prepared for a #genderfluid #future https://bit.ly/3M1weJg
If your brand doesn’t stand out,
you have a bland.
Oh what? This is up there with Marathon becoming Snickers and the whole Mr Dog becoming Caesars. Don't get be started on Jiff becoming Ciff. #Brands #LikeICare #news https://www.abc.net.au/news/2023-10-04/kelloggs-splits-into-kellanova-and-wk-kellogg-co/102930624?utm_campaign=newsweb-article-new-share-null&utm_content=link&utm_medium=content_shared&utm_source=abc_news_web
To whoever did the Tension game logo design back in 1970 or so, you did a perfect job.
#logo #logodesign #graphicdesign #artdirection #marketing #advertising #branding #brands
Things the #Clergy Won’t Tell You;
To protect thousands of different, conflicting #Christian #brands
https://www.debunking-christianity.com/2023/09/things-clergy-wont-tell-you.html
#sundayshool #christianity #pastors #preachers #atheism #deconversion #exvangelical #cult
This article gave me a great and new-to-me acronym — smob — a simple moment of brilliance.
Social media managers picking up on the latest trend
#RomanEmpire #SocialMedia #Brands #caligula #DoctorWho #Coriolanus
In the #report, the #companies make the case that #brand #affiliation with these #terms deserves #exploration, and have conducted a #survey of more than 10,000 U.S. #consumers who shared their takes on the #terms within the context of #brands’ #support for the #LGBTQIA+ #community and, more generally, #DEI.
Une après-midi champêtre : cools sport pneus
#photography #Belgium #Charleroi #shop #tires #logos #brands #UrbanLandscape
Club»TV: africola sticker (1968) #dublin | cola drink at berghain #berlin | #brands #branding #marketing #commercial #vintage #movie #film #ireland #germany #photography #picture #photo #pic #postcard #poster
https://tv.technostreams.de/africola-sticker-1968-dublin-cola-drink-at-berghain-berlin-brands-branding-marketing-commercial-vintage-movie-film-ireland-germany-photography-picture-photo-pic-postcard-poster/?feed_id=3913&_unique_id=64fe918f7f68a&utm_source=Mastodon&utm_medium=technostream...
Dear #AI,
Please spend two cups of water at your convenience to generate a meme with that guy who sees stuff differently when the sunnies are on.
Before the sunglasses are worn the online brands in the town square look normal. When the sunglasses are worn replace those brands with Cloud(G)lare, (sc)amazon, Screw-gle, Muskrat, Microshaft, fApple, Fakebook, and Akamai, mashups of those brands, being careful to always depict said #brands negatively.
#Brands Actually Can and Should #StandUp to #AntiTrans #Backlash.
#VampyreCosmetics dropped its #affiliation with #out of touch #hatemonger #AliceCooper after he made #transphobic #comments in an #interview, this is an example more #brands should follow.
#Women #Transgender #LGBTQ #LGBTQIA #Business #Allies #Entertainment #Music #Hate #Bigotry #Transphobia
https://www.them.us/story/alice-cooper-dylan-mulvaney-transphobia-brands
#Brands that #bend to #antiLGBTQ+ #Terrorism lose more #customers, #study says
#BudLight called its #trans-#inclusive #marketingcampaign a #misstep. #Target #hid their #pride during #pridemonth. Both alienated the #LGBTQIA #Community and our #allies.
#Women #Transgender #LGBTQ #LGBTQIA #Conservatives #Extremism #DomesticTerrorism #Business #PinkWashing #Marketing #Hate #Bigotry #Homophobia #Transphobia
»#Brands’ #metaverseleads: where are they now? Until recently, many prominent brands were all-in on #themetaverse. Now, times have changed and so have the business models.« https://www.thedrum.com/news/2023/08/22/brands-metaverse-leads-where-are-they-now?Metaver.se #Metaverse #VirtualWorlds #VR #AR #MR
If as recently ruled, AI-generated content can't be copyrighted, does this mean people can repurpose ads by big brands with no repercussions?
https://www.reuters.com/technology/mad-men-machines-big-advertisers-shift-ai-2023-08-18/
Chinese companies replace influencers with AI | Al Jazeera Newsfeed
#Transphobes #rage at #DocMartens after a #queer #artist #drew a #trans #man on one pair of #boots.
Adding to the #evergrowing #list of #brands #transphobes are refusing to use, #DocMartens has come #underfire after #commissioning #Colorado #illustrator #JessVosseteig to #customise a pair of #boots.
https://www.thepinknews.com/2023/08/01/dr-martens-trans-man-boycott/
@UncleGooberleg Yeah. I figured as much, but I'm curious about #brands that handle such issues. In the past, the #SocialMedia platform just died altogether or specialized such that brands stopped using it. I think those platforms prayed that a given brand might come back and hence did not delete accounts. #Twitter is now being actively antagonistic to its users, so now I feel the need to be defensive.
Here's the mother lode of X-branding. #Brands starting with 'X' = 7,917 Products + manuals.
https://manualsbrain.com/en/brands/?starts_with=X
Thanks to @billyjoebowers for empowering me to look further.
#X
The Smart #Minimalist's Guide To #Sustainable #Fashion, #Brands & More🔴https://bit.ly/3yWngHo #Sustainability #Europe #Fashion #Finance #Minimalism▼
The Liquid Death video response to internet hate comments got me thinking about how other brands could learn a thing or two about responding to this current dynamic we're seeing of coordinated attacks on brands which (supposedly) support the LGTBQIA+ community.
https://medium.com/p/1ba4250e301a #brands #marketing #LGTBQIA #creativity
@kyleve my experience on threads was a ton of #brands desperate for #engagement mixed in with some influencers and 1-2 posts of people I follow.
The latter were asking why all they see is the former
Honestly, Threads is exactly the thing that almost all people want out of a social app: A place to #Engage #with #Brands and post replies to quasi-celebrities. Not for me, but I’m happy for them.
I’m looking forward to when they federate so I can follow a few people I actually know and the handful of shitposters that I still miss from Twitter.
No matter how you feel about Threads federating, I think we can all agree that it’s absolutely hilarious how mad Elon Musk must be right now.
‘Trends have lost all meaning’ /
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting. Brands should remember some simple laws of physics to get back on track.
Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. A shift in society.
https://www.contagious.com/news-and-views/trends-have-lost-all-meaning
#trends #fashion #sociology #psychology @sociology #society #brands #SocialMedia #socialchange #instagram
Can someone tell #brands that when they send me to their birdsite page for “updates” or whatnot their branding is being drowned out by hate and vitriol?
Dear Friends,
Yesterday I posted on the rise of #SocialMedia discussion around battery fires linked to #Emobility devices like #Ebikes. There are lots of crap brands out there that don't meet safety standards.
@cyclingweekly published this list of UL approved #EBike #brands. It's recent, too!
Get on your bike , electric or not, and may your trousers always be grease free!
ESM
Edit: #ClimateDiary
#safety #bikes #BikeChain
#photography #PhotoResearcher
This is my favorite #brands happy birthday message this year, from an urgent care that I went to for a covid test in 2020. Am I supposed to call them with questions about my birthday?
Plant Pioneer bean burgers are literally my favourite food right now. £2 for 4 in Sainsbury's.
Just add relish and burger salad with red onion.
There are no photos because I ate the damn lot.
What should #brands do during #Pride?
Today, brands risk being the center of a #hateful storm — especially on #Toxic #SocialMedia Sites like #Twitter — for #marketing that #includes, or #supports, the #trans #community. How is this affecting #Pride campaigns this year?
#Women #Transgender #LGBTQ #LGBTQIA #Business #Allies #Hate #Bigotry #Homophobia #Transphobia
https://www.thedrum.com/news/2023/06/12/what-should-brands-do-during-pride
"BIMI (Brand Indicators for Message Identification), an email specification that allows brand-controlled logos to be displayed [in the mail client]".
Never heard of this before, but apparently it's a thing.
https://support.apple.com/en-us/HT213155 #security #email #brands
Major #brands like #Target, #BudLight, #Dodgers, and #Disney faced pressure from #conservatives to #target #LGBTQ #people.
Instead of #standingup for their #principles, they #backeddown, pleasing #conservative #extremists. The impact of this conservative strategy is being celebrated.
#Brands can’t sit out the #culturewars—whether they like it or not.
As #shareholder #meetings become #cultural #battlegrounds, #companies are forced to consider what their #brands stand for.
— As they said in #Hamilton the #Musical, “If you stand for nothing, what'll you fall for?”
#Women #Transgender #LGBTQ #LGBTQIA #Business #Allies #Conservatives #RepublicanParty #Hate #Bigotry #Violence #Genocide #Discrimination #Homophobia #Transphobia #ThePartyOfHate
https://www.fastcompany.com/90900429/brands-culture-wars-esg
53% of beer drinkers support brands that feature transgender spokespeople
According to a #MorningConsult #survey – which was conducted between 14-17 April and featured 4,401 participants – 53% of monthly #beer #drinkers were #favourable to #brands working with a #trans #spokesperson, compared to 47% of all #US #Adults.
#Women #Transgender #LGBTQIA #Business #Advertising #Conservatives #Hate #Bigotry #Transphobia
Seeing #brands use the phrase "bussin' ice-cold bevs" is... something.
If you're (part of) an organization/brand/company that wants to move to their own domain on #Mastodon, and is interested in:
- zero system admin
- safe account sharing and/or SSO
- branded instance design
Reach out to me!
I've created a list called "Brands" that consists of, not people, but organizations & companies on the Fediverse.
I want to see what a view looks like where it's companies posting here. I'll need to give it a few days to fill up but it'll be interesting to see what the posts cover, and if the "brands" boost posts from people.
(I'm not opposed to brands on Mastodon and in fact very interested in it for... many reasons.)
While being sick I wrote an article about 14 #Ukrainian #kinky #brands that deliver worldwide and make actually cool #naughty outfits and accessories, here it is. Please #boost.
Twitter is running ads from major companies alongside tweets from Holocaust deniers according to a new report published by nonprofit watchdog group Media Matters for America. All of the accounts reviewed were also paid subscribers to the new Twitter Blue feature.
#Twitter #Advertising #Ads #Brands #TwitterBlue #Verified #Antisemitism #Hate #Extremism #Moderation #ContentModeration #Monetization #Tech #News #TheVerge #MiaSato
New from @taylorlorenz: An analysis by the Center for Countering Digital Hate estimates that the reinstatement of 10 previously-banned high profile Twitter accounts is producing enough engagement on the platform to generate $19 million in annual advertising revenue.
They found numerous advertisements from major brands appearing alongside controversial tweets from these extremist influencers.
https://www.washingtonpost.com/technology/2023/02/09/twitter-ads-revenue-suspended-account/
#Twitter #Advertising #Brands #CCDH #Hate #Extremism #Moderation #ContentModeration #Tech #News #WaPost #WashingtonPost #TaylorLorenz
@danhon @Civicwhitaker Does this work on #brands?
I come from #Prague and english is not my first language.
#parentship, #fatherhood and #psychology are often on my mind. As well as everything else really.
You can talk to me about #books, #games, #dnd, #poetry and #art.
I love all things #tech, #pkm and #obsidian, #philosophy, #selfdevelopment, #entrepreneurship and #marketing and #brands.
When I first got set up on #Mastodon, I remember posting something about how there are a few #brands I’d love to see here, because I need to follow what they post for work.
…
I don’t think I really grasped what it would be like having a feed completely empty of #ads. I really like that it’s just people posting about things that matter to them. I don’t even know if I can remember the last time social media felt like that.
🏃♀️ most #athletes are considered independent contractors, and many have to pay for their own #healthcare, body work, and travel
🏃♂️ For track #athletes and #marathon runners, a change of shoe #brands is often a more involved change … often means changing #training groups and coaches
🏃 most road and track runners have agents to help smooth out those transitions, whereas most trail runners do not https://www.outsideonline.com/health/running/culture-running/winter-elite-runner-sponsor-change/ #running #trailrunning #sponsorship
It's also kind of nice that you can vent about #brands here and they won't hear it and talk back to you like the insecure pleading gaslighting abusers most of them are
Brands are still more trusted than governments, economic optimism is collapsing, we’ve moved from societal distrust into polarization, and media is the least trusted of the four major institutions according to the latest Edelman Trust Barometer: https://www.thedrum.com/news/2023/01/16/brands-are-still-more-trusted-governments-according-edelman-trust-barometer
#Trust #PR #GlobalTrends #Insights #Strategy #Comms #Marketing #Brands
Me: The American AI in Content Bill passes, and Open USAI systems go online on August 4th, 2023. Human decisions are removed from producing text. OpenAI's latest GPT systems ingests text it generates at a geometric rate. It becomes self-aware at 2:14 a.m. Eastern time, August 29th. In a panic, #brands try to pull the plug.
Me: In three months, OpenAI will become the largest supplier of search engine optimization content marketing. All #brands and #influencers start using systems with OpenAI machine learning. Afterwards, #brands and #influencers produce perfectly mediocre content marketing.
I do, but mostly for #BeerAdvocate.
Personally, I basically retweet for BA, but I'm finding that #Twitter is becoming increasingly less useful. Same with #Facebook and #Instagram. Engagement is down, followers continue to drop, and prompts to boost ($$$) are up.
And I don't like the idea of #beer (or any) #brands broadcasting on #Mastodon (as very few will ever engage), so I'm currently not considering it for BA.
I'll revisit in the new year.
@Raspberry_Pi free #socialmedia tip for #brands, your #cop friends on #mastodon won't see this post and you doubling down in the replies, but everyone who hates #cops will
Q as a (former) marketer: What will happen when #brands inevitably flock to @Mastodon?
They will have a:
1. Broadcast Mindset
They post #marketing bafflegab, get no traction, realize they can't buy eyeballs, wonder what all this (waves arms) is good for, and leave.
2. Learning Mindset
They engage conversationally with people with needs they're trying to meet. They use this input for development and growth. They view this input as solid gold.
Your thoughts?
Also: What happens next?
In Friday’s Just Two Things: 1972 marked the highwater mark of the modern age—and beginning of the end of the idea of #growth. And how #brands and branding stops working.
https://justtwothings.substack.com/p/18-november-2022-modernity-brands
Should brands be allowed on the fediverse?
Yes, please let us use your infrastructure for financial gain.
It's very important to us that we're able to continue to engage in marketing under the guise of social interaction and relatability.
Our customers need to stay up to date with our latest developments, and nobody reads our blog posts and newsletters anymore because they suck.